"I would like my HR department to get credit for contributing to our company´s bottom line. It would nice to get a seat on the profit/loss table."

"We know training is profitable but can´t prove it with numbers."

"Should we invest in a new system or policy? Can you project its ROI?"

"Let´s add some science to measure the effectiveness of our customer relations network."

"I am convinced our governance and compliance is holding our company together and thus responsible for a good part of our profits, but we haven´t been able to show by how much."

"I´d like to prove the effectiveness of our innovation program to our top executives."

"Why are we spending money on sustainability and CSR. Show me a financial ROI and how to increase it."

"Is it worth it for us to use high quality components in this product line or could we get away with more cost effective chemicals instead?"

"What´s the ROI of letting our sales and customer sales people work from home as opposed to having  them in a central location?"

"We need financial numbers of risk and return to truly understand the cyber risk of our company and to monitor its development."

"We need a realistic discount rate, which covers such areas as governance and operations, to determine the real value of our investments."

"A human discount rate would tell us where our risk is coming from and which areas to focus our attention on."